Some of you have probably seen the "Prince Caspian, Chronicles of Narnia" Disney posters being passed out by Kodak at drupa 2008 in Dusseldorf. Or you may have heard that they were printed live, in front of over 100 customers, at an open house during the FTA forum in Dallas, Texas. And I'm sure you've heard that they were printed at an outrageous 300+ lpi.

So you ask, why is this so outrageous? Because they were printed using flexo plates on an offset press! But not just any flexo plates - they were printed using Kodak Flexcel NX Digital Flexographic Plates.

For those attending this event, the big draw was the application of the technology. They wanted to see something never before done in the history of flexographic printing. More specifically, they came to see Kodak Flexcel NX System technology applied to a Heidelberg hybrid offset/flexo sheet perfecting press. While the press technology stands alone in its own right, the addition of Kodak imaging and flexographic plates provided the capability to print this poster-sized image using direct flexography in 4/C process reproduction at an unheard of 307 lpi with solid ink densities all above 2.0.

The combination of all aspects provided for something that had never been technically achieved in flexographic printing industry. Attendee comments ranged from "I have never seen anything like this ever before" to "the detail is amazing!." Simply stated, it had never been done before and we can't wait to do it again, all over the world.

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